Fine Art of Fun

Toad Hollow Celebrates the 20th Vintage of Dry Rosé with
“Rosé Days” in May
When the spring and summer weather and cuisine begin to emerge this year—around May—Toad Hollow Vineyards, along with retailers and restaurants across the country, will celebrate Rosé Days with the 2015 vintage of their Dry Rosé of Pinot Noir.  

During the month of May, retail markets across the country will offer coupons for $2 or $3 off a bottle regularly priced around $14. Dry rosé enthusiasts are invited to post memories of their “Rosé Day with Toad” on the winery’s Facebook page for a chance to win an iconic Toad logo gift.   

In 1994, Toad Hollow founder Todd Williams released his first Dry Rose of Pinot Noir.  With his characteristic sense of humor, and as a poke at other wines in the market with fanciful names, he couldn't resist calling it "Eye of the Toad."

But 20 years ago, selling the dry rosé wasn’t as much fun as the fanciful name implies. It was like rolling a big pink rock up a mountain. Perceptions were dead-set against pink/rosé wines because of an assumption that they were soda-pop flavored.  The trick was to get a buyer to taste a dry rosé and, even more convincing, to taste it with food. 

Twenty vintages later, Toad Hollow’s Dry Rosé of Pinot Noir, priced at $13.99 per 750 ml. is one of the winery’s most popular wines. The winery’s coast-to-coast Rosé Days will celebrate how far wine consumers have come in appreciating a fresh, bright and mouthwatering wine that has infinite food pairing possibilities.

But wait! Here is a chance to celebrate Rosé in June. The 2nd Annual Drink Pink Vino Competition & Festival in the Rockies takes place at the Omni Hotel in Broomfield, Colorado on June 10th! Check out for all of the details.  We are especially honored to participate because 100% of the event’s auction proceeds will go to support one of our pet charitable organizations, There With Care. Winery friend, Paula Dupre Pesman directs the charity’s mission to provide thoughtful and fundamental services to children and families facing critical illness.   

Drink Pink and give to a good cause!  

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PO BOX 876, Healdsburg, CA 95448 • (888) 862-3846

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